Concept, words and sketches by Lori Muñoz · Illustrated by Ivano Nardacchione · An original series by BrokersOfGood.
From the creator
What if giving didn’t have to wait until the shopping was over?
I’ve been in a season of slowing down — really slowing down. Some recent life stuff has forced me to stop rushing and start paying attention in a deeper way: to how I spend my time, energy, money… all of it.
When you slow down, you start to notice the things we usually rush past. Like the Black Friday → Giving Tuesday stretch.
We launch ourselves into a three-day marathon of MUST-BUY. We chase deals we don’t need, add things to carts we forgot about, and justify purchases with countdown timers and “limited stock” warnings. We make impulse decisions faster than we make thoughtful ones.
Then, after all that noise, exhaustion and spending, Giving Tuesday quietly walks in, like someone late to a party no one saved a seat for.
The timing is almost comical. Nonprofits are somehow expected to show up on Tuesday with something moving, meaningful and impossible to ignore — right after a frenzied few days.
The contrast is hard to ignore. Black Friday 2024 hit $10.8 billion in U.S. online sales; global online sales reached $74.4 billion. Three days later, Giving Tuesday raised $3.6 billion in the U.S. — a record-breaking year — with 36.1 million people participating. (Sources: Adobe Analytics; GivingTuesday Data Commons.)
Both days shattered records. One was fueled by urgency. The other by intention. And only one had three days of countdown timers and sales pressure pushing it forward.
What would happen if we cared first? If giving wasn’t squeezed into the last little corner after days of consumption?
I’m not saying we move Giving Tuesday… (also not “not” saying it). But maybe the day deserves more than being squeezed in after a shopping marathon. Not from the organizers — from us.
This comic was born as a small, honest reflection for me, for you, and for anyone wondering how we can bring more intention — not just the scraps of our attention — into our giving.
If you’re participating in Giving Tuesday, who are you supporting? Let’s help lift up the work that matters.
Questions to consider
What tends to get your attention first during this season: the pressure to buy, or the opportunity to give?
How often do urgency, countdowns or “limited stock” messages shape your spending decisions?
What would it look like to make giving part of the plan, rather than an afterthought?
How could you bring more intention — not just the scraps of your attention — into your giving?
From the creator
What if giving didn’t have to wait until the shopping was over?
I’ve been in a season of slowing down — really slowing down. Some recent life stuff has forced me to stop rushing and start paying attention in a deeper way: to how I spend my time, energy, money… all of it.
When you slow down, you start to notice the things we usually rush past. Like the Black Friday → Giving Tuesday stretch.
We launch ourselves into a three-day marathon of MUST-BUY. We chase deals we don’t need, add things to carts we forgot about, and justify purchases with countdown timers and “limited stock” warnings. We make impulse decisions faster than we make thoughtful ones.
Then, after all that noise, exhaustion and spending, Giving Tuesday quietly walks in, like someone late to a party no one saved a seat for.
The timing is almost comical. Nonprofits are somehow expected to show up on Tuesday with something moving, meaningful and impossible to ignore — right after a frenzied few days.
The contrast is hard to ignore. Black Friday 2024 hit $10.8 billion in U.S. online sales; global online sales reached $74.4 billion. Three days later, Giving Tuesday raised $3.6 billion in the U.S. — a record-breaking year — with 36.1 million people participating. (Sources: Adobe Analytics; GivingTuesday Data Commons.)
Both days shattered records. One was fueled by urgency. The other by intention. And only one had three days of countdown timers and sales pressure pushing it forward.
What would happen if we cared first? If giving wasn’t squeezed into the last little corner after days of consumption?
I’m not saying we move Giving Tuesday… (also not “not” saying it). But maybe the day deserves more than being squeezed in after a shopping marathon. Not from the organizers — from us.
This comic was born as a small, honest reflection for me, for you, and for anyone wondering how we can bring more intention — not just the scraps of our attention — into our giving.
If you’re participating in Giving Tuesday, who are you supporting? Let’s help lift up the work that matters.
Questions to consider